GucciCore unfolds across the streets of New York

A campaign shaped by the city

With GucciCore, Gucci presents a new campaign photographed by Peter Funch and set across the streets of New York. The city provides the backdrop for a series of images focused on the diversity of personal style and the many ways an urban look can be expressed.

The campaign stays close to movement and the presence of silhouettes within their surroundings. Rather than reducing urban inspiration to one aesthetic, it highlights a range of styles. Accessories play a distinct role, appearing within a palette that includes black, beige, brown and pink.

GucciCore accessories

Two items identified in the campaign imagery reflect this direction:

Black leather backpack

The black leather backpack, visible in the campaign, offers a restrained take on an urban accessory. Its appearance forms part of the GucciCore world presented in New York.

GG monogram shoulder bag

The shoulder bag with a GG monogram pattern and brown finishes introduces another expression of the accessories featured in the campaign. Its beige and brown tones extend the palette identified in the available editorial material.

Price and availability details were not provided in the reviewed material, so readers should verify current terms on Gucci’s website. GucciCore ultimately offers an urban and multifaceted view, shaped by Peter Funch’s photography and by accessories placed within the life of New York.