Gucci puts its signature stripe in focus

A graphic signature

With its “Gucci Styles with the signature stripe” campaign, Gucci brings together a selection of looks built around a distinctive visual detail. Red and green stripes appear across several pieces, creating a common thread between clothing, accessories and footwear.

The palette is centered on black, accented with red and green. This approach gives the selection a graphic character, while the different formats show how the Gucci signature can appear across pieces with varied uses.

From leather to accessories

The black leather jacket features red and green stripes on the sleeves, making it one of the most visible interpretations of the motif in the selection. The black trousers offer a straighter line and are defined by metal embellishments at the pockets, presenting a more discreet take on decorative detail.

The same signature extends to the accessories. The black shoulder bag is described as soft and comes with a strap decorated with red and green stripes. The black sneakers place the signature stripe at the heel, carrying the selection’s visual language through to the footwear.

A cohesive selection

Together, these four pieces form a proposal that can be considered as separate elements or as a coordinated visual ensemble. The signature stripe remains the connecting detail, while the trousers’ metal embellishments introduce a different texture and rhythm.

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